Does any business benefit from digital revolution?

Information technologies is an innovation engine, but innovation is a path to success of business. Actually, it is hard to imagine a company, that would not have benefited from the digital revolution. Nowadays business success formula is simple: improving innovation with help of information technology. Because of this, first thing beginners in any industry are trying to figure out is how to make smart decisions when selecting IT professionals. Without simple base of information technology, business will not go far.

What are the benefits of technology in business?

There are several reasons, but they basically fall into the following categories:

• Target and connect with potential customers and improve business relationship with current customers
• Streamline work processes (reduce costs, improve efficiency, increase profits, reduce waste, keep focus on core business instead of being distracted by secondary tasks)
• Deliver great service to customers
• Effectively manage your partnership relationships
• Allow customers to better manage their businesses

5 reasons to accelerate your business growth strategy

The technological revolution has improved businesses in the following five primary ways:

1. Information technology provides companies with tools to solve complex problems. Improved hardware components (bigger memory capacity, faster processors, quality displays, etc.) combined with more advanced and useful software (artificial intelligence, process automation, custom applications for different kind of industries, etc.) have made our life easier and our work more productive.
2. Information technology allows businesses to make decisions more accurately, based on solid market research and advantages given by technologies. This can be achieved with help of video conferences, reviewing customer feedback on social media, their activities in industry and online surveys for feedback collection to improve services for customers.
3. Information technology has improved marketing. Internet marketing using different online advertising methods are more complex and accurate (SEO, Facebook Ads) than traditional marketing. These technologies provide convenient, quick and low cost service, demographic audience targeting, 24/7 marketing, etc. It’s almost impossible to precisely know how many people read a newspaper ad. Now it’s simple to figure out how many people clicked on an online ad.
4. Information technology has improved customer support. Customer service can be provided through various channels: email, on-site, live chat, social media, phone. Customer service is important because it can help you increase customer loyalty, sales and generate positive word-of-mouth about your business.
5. Information technology has improved resource management. Any relevant business data can be stored in the cloud, which makes it more accessible and usable for their employees, clients and partners.

After all, you need to decide, what will help you to implement technologies in your business. Will you do it yourself? Do you buy already finished ready-to-use product? Do you use free software? Do you hire programmer, who will create custom system? Do you use system, maintained by other company? Do you hire consultant for technical help? Obviously, the best solution is to consult with IT industry professionals like “SIA eXpoint”.

SIA “eXpoint” – your reliable partner and guide in information technology (IT) industry for any modern business, that solves IT tasks on a daily basis. We are team of experienced specialists in information technologies who develop modern and innovative business solutions for small and medium enterprises.